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Business Details
We are Etchells Roger, a commercial property firm with roots dating back to 1981. After relocating from Birmingham to Ashby de la Zouch in 2004, we expanded our reach to serve clients both locally and nationally. Our founder, Roger Etchells, retired in 2018 but continues to advise as a consultant, while our director, Richard Tilbrook, a chartered surveyor and registered valuer, delivers personal attention to every client. We specialise in the sale, letting, and acquisition of retail, leisure and industrial properties across the UK. Our expertise also covers rent reviews, lease renewals, valuations, planning, licensing and business rates advisory. We have represented a diverse clientele, from individuals to major public companies, and our work is regulated by RICS.

Our services are underpinned by a commitment to professional standards and transparent processes. We employ detailed surveys and evidencebased arguments to secure favourable outcomes in planning and rates appeals. Our property management solutions reduce owners operational burdens through efficient rent collection and proactive maintenance. We continually update our computerised systems to provide accurate statements and performance insights. Our goal is to help clients achieve maximum value and regulatory compliance while maintaining the highest level of client satisfaction.
Highlights and features
  • We have 40 years of commercial property expertise.
  • We are RICSregulated, ensuring professional standards.
  • We manage planning, licensing and rates across the UK.
  • We provide transparent valuations, keeping rating liabilities low.
  • We serve major public companies and local investors alike.
Services
Planning
Our planning consultancy covers all aspects of development, from initial proposals to contentious appeals. We specialise in leisure and retail projects, offering expert evidence and strategic advice on policy matters. Clients benefit from our proven track record of securing approvals nationwide.
Licensing
We handle licensing for amusement centres, arcades, bingo clubs, bowling, casinos, pubs, nightclubs and betting offices. Our experience spans Operating and Premises Licence applications, variations and reviews under the Gambling Act, ensuring compliance and smooth approvals. Clients gain assurance of efficient, compliant licence processes that protect their operations.
Business Rates
Our business rates team advises on liability, conducts detailed surveys, and challenges assessments to reduce costs. We analyse revaluations, extensions, and changes in trading patterns to identify potential savings, and we negotiate with authorities to secure favourable outcomes. Clients achieve minimised rates and peace of mind through our expert advocacy and diligent followup.
Lettings & Acquisitions
We manage the acquisition and disposal of retail, leisure and other commercial properties nationwide, guiding clients through every stage from site identification to final settlement. Our services include valuation, development advice, negotiation, marketing and strategic positioning to maximise returns. Clients benefit from our deep market knowledge, securing optimal prices and longterm growth.
Property Management
We provide comprehensive commercial property management, covering rent collection, tenant relations, service charges, insurance, regular inspections and plant maintenance. Our computerised systems deliver tailored statements, performance analytics and proactive income maximisation advice, allowing owners to focus on strategic investment. Clients enjoy reduced workload, enhanced asset value and peace of mind.